Absolutely! Explainer videos are a powerful tool for businesses because they simplify complex messages and present them in a way that’s easy to understand and engaging. In fact, video marketing statistics have demonstrated that videos about a product or service help 90% of online shoppers make a purchase decision, and 64% of consumers are more likely to buy a product after watching a video about it (source). By helping potential customers better understand what you offer, explainer videos can boost conversions, improve brand recall, and even increase website engagement—making them a smart investment for any business looking to connect with its audience.