How to Create an Explainer Video That Actually Sells
Explainer videos are no longer optional — they’re a necessity for businesses looking to boost engagement and conversions. Studies show that viewers retain 95% of a message in a video, compared to just 10% when reading text. Websites with explainer videos also see up to 80% higher conversion rates.
These animated videos for business simplify complex ideas, educate your audience, and create a strong emotional connection. Whether your goal is lead generation, onboarding, or product demos, an explainer video can deliver results fast.
Step 1: Research Your Target Audience
Before you create an explainer video, you must understand your audience. Ask:
- Who is my ideal viewer?
- What problem are they facing?
- How does my product or service solve it?
Use surveys, analytics tools, or client interviews. Understanding your audience ensures your explainer video production speaks directly to their needs, increasing the chance of conversions.
Identify Pain Points and Goals
Map out the challenges your audience faces and what motivates them. This will guide your scriptwriting and visual approach.
Step 2: Write a Compelling Script
A well-crafted script is the foundation of a high-converting explainer video. Follow this formula:
- Problem: Show the viewer the challenge they face.
- Solution: Explain how your product/service solves it.
- Benefits: Highlight the tangible advantages.
Keep it 60–90 seconds — concise messaging improves retention and engagement.
Scriptwriting Tips for Maximum Impact
- Use simple language that your audience understands
- Start with a hook to grab attention in the first 10 seconds
- End with a strong call-to-action (CTA)
Step 3: Storyboard Your Video
A storyboard maps out every scene, aligning visuals with your script. This step in explainer video production ensures your message is clear and prevents costly revisions later.
Visual Planning Best Practices
- Sketch each scene, even roughly
- Highlight key points visually
- Plan transitions and animations for smooth storytelling
Step 4: Select the Right Animation Style
Choosing the right style makes your video more engaging. Common styles include:
- Whiteboard Animation: Great for B2B or educational content
- 2D Cartoon Animation: Fun, relatable, and ideal for consumer brands
- Minimal Color Animation: Sleek, professional, perfect for corporate messaging
Each style aligns differently with your brand and audience — pick one that amplifies your message.
Step 5: Professional Voiceover & Sound Design
Voiceovers add credibility and help retain attention. Tips for high-converting explainer videos:
- Match tone and pace to your brand personality
- Keep it natural, relatable, and engaging
- Add background music and subtle sound effects
Pro tip: Good audio quality is just as important as visuals — a poor voiceover can kill engagement.
Step 6: Animation & Production
Now bring your storyboard to life. Focus on:
- Smooth transitions and timing
- Brand-consistent colors and fonts
- Highlighting core messages visually
Professional animation ensures your video looks polished, trustworthy, and capable of converting viewers into customers.
Step 7: Distribution & Performance Tracking
A video is only effective if the right audience sees it. Share it via:
- Your website landing pages
- Social media (YouTube, LinkedIn, Instagram)
- Email campaigns
Track performance with metrics like views, engagement, click-through rates, and conversions. Use these insights to optimize future explainer videos.
Bonus Tips for High-Converting Explainer Videos
- Keep it short, focused, and memorable
- Emphasize benefits, not just features
- Always include a strong CTA
FAQ: Explainer Video Production
How long should an explainer video be?
Ideally, 60–90 seconds — enough to communicate your message without losing viewer attention.
Which animation style converts best?
It depends on your audience. Whiteboard is great for B2B, 2D cartoons for consumer products, and minimal color for corporate messaging.
Can I produce an explainer video on my own?
DIY tools exist, but professional explainer video production ensures quality, smooth animation, and higher conversion rates.
Conclusion
Creating a high-converting explainer video requires strategy, creativity, and attention to detail. By understanding your audience, crafting a compelling script, storyboarding, and producing professional animation, your business can boost engagement, conversions, and sales.
Ready to create an explainer video that sells? Contact WOW Explainers today for a custom, high-impact animated video tailored to your brand!
